Matt Hafer

An experienced executive with years in explosive-growth companies, Matt’s professional passion is marrying a resonating creative message with analytical rigor to maximize the efficiency of marketing programs for clients. Prior to joining HSP Direct, stints in Capital One’s lending businesses, business development and private equity groups, honed his understanding of direct marketing and the power of testing. Matt mastered coupling a champion-challenger format with a robust data infrastructure and powerful analysis to drive marketing performance. He managed the early years of an installment lending business that became a major profit center for the company.

Matt later implemented similar strategies to the wireless services industry working for Asurion. During the time he was there the company developed dominant market share and paralleled the explosive growth Capital One experienced during his tenure, growing its subscriber base from 4 million to over 60 million in six years. The Managing Director of Marketing Analytics, he formed a team that drove groundbreaking advancements in pricing, underwriting, fraud detection and mitigation, and cross-selling.

His broad experience serves HSP well by combining best practices from other industries to optimize performance in a new arena. His professional experience in financial services, online marketing, and wireless services is a diverse set of experiences for an executive who early on studied engineering, earning his BSE from Duke University before completing his MBA at Stanford University. Matt lives in Arlington, VA, with his children Bobby and Danielle.