Partners

Nova List Company is one of the fastest growing, dynamic full service list companies in the market today. Established in 2001 as a subsidiary of HSP Direct, the Nova List team represents more than 40 years of combined, proven experience in full service list management and brokerage. Nova List's integration with HSP Direct provides for a seamless experience in managing the details of any list.

Nova puts mailing lists to work toward each client's bottom line. With proven industry expertise, and an understanding of the latest demands and needs of the marketplace, Nova is able to promote clients' direct mail packages better than anyone else — and recommend strategies that will add value.

As list managers, they know the intricate details of the business— permissions, fulfillment and data maintenance — and manage them flawlessly. Nova assigns dedicated resources to each client and is proud of its reputation as a responsive problem-solver and proactive partner.

Our philosophy goes beyond the traditional RFM (recency, frequency and monetary value) approach. By marrying these traditional tools with advanced modeling, exhaustive demographics, and a deep knowledge of list availability, we source more quality donor names than anyone. While many fundraising agencies claim that demographics do not enhance the ability to predict performance, Nova has the empirical results that prove otherwise. By complementing RFM with these enhancements, we identify the greatest number of donors possible.

HSP Direct established Sunrise Data Services in 2004 to provide a response-oriented database management team with a focus on customer service and quality. The Sunrise team manages the data process from start to finish using the latest technologies to convert and merge incoming data. This includes performing data hygiene checks and updating donor address information using the latest CASS and NCOA software. Sunrise also performs frequent data updates to ensure the most current and accurate information, resulting in higher deliverability rates and reduced postage costs for their clients. Sunrise Data works closely with the Program Analysis team to target and segment donors to ensure the best results.

In addition to managing data, Sunrise is constantly working to improve internal systems and implement new technologies to maximize the client's experience. Sunrise Data Services has designed and developed e-SUN, an online tool that allows clients the ability to login and view donor information with detailed donation history and list reports. This system was designed with flexibility in mind, and client involvement has helped to create a cutting-edge system able to adapt to our client's evolving needs.

The Sunrise team is client-focused and dedicated to providing excellent customer service. They consistently leverage new and existing technology to improve data quality, donor management, data enhancements and customer service.