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Lisa Abell


Lisa joined HSP Direct’s creative team in 2009. She has over 15 years of experience in direct mail fundraising and is a winner of the Direct Marketing Association of Washington’s “MAXI” (Marketing Award for eXcellence and Innovation) Award for her work on behalf of America’s troops. Lisa’s expertise is in developing vibrant direct mail appeals using each client’s unique voice, conceptualizing and implementing efficient fundraising plans, and building strong, loyal donor bases.

Prior to entering the direct mail field, Lisa worked as an educator in New Jersey, Hawaii, and Maryland. She has served as a proud Navy wife, and has a B.A in Political Science from the College of the Holy Cross in Worcester, MA. A New Jersey native, Lisa now resides in Frederick, Maryland with her husband and two children where she is a parishioner of St. Katherine Drexel Church. She is also an avid reader, traveler, and a new but passionate Virginia Tech Hokies and Clemson Tigers fan.