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Caroline Rayburn

Vice President

Caroline joined HSP Direct in 2015 as an Account Manager and was promoted to Vice President Account Management in 2020. She is committed to cultivating long-term relationships with clients, ensuring the agency is exceeding fundraising goals and expectations, and continuously promoting conservative principles rooted in personal freedom, economic liberty, and limited government through her clients’ direct mail appeals.

Prior to joining HSP Direct, Caroline spent three years as a Government Affairs Associate at The Charles Group, LLC., located in Washington, D.C. In this role, she represented the interests of a high-profile conservative advocacy organization as chief lobbyist on Capitol Hill and executed more than 30 private town hall meetings with members of Congress. In addition to advancing conservative policies on the Hill, Caroline also directed the legislative outreach and grassroots advocacy efforts of 300 passionate, volunteer patriots across the country on behalf of her client.

Caroline graduated summa cum laude with dual bachelor degrees in political science and history from the University of Kentucky. A proud native of the Bluegrass State, Caroline currently resides in Virginia with her husband, Austin, and is an avid UK basketball fan.