As President, Nicole’s primary focus is exceeding our client’s expectations. She is dedicated to the creation and implementation of successful direct mail programs. With 15 years at HSP Direct, Nicole knows every intricacy of this agency. Nicole began her career at HSP in 2005 as production coordinator and was quickly promoted to production manager where she managed a team of talented production coordinators that specialized in finding the most cost-effective methods to deliver mailings and meet the diverse needs of our clients. While production manager, she also managed several key clients for HSP. One of the most notable accounts was Association of Mature American Citizens where she played a pivotal role in growing their membership from 100,000 to over 1,000,0000 in just under two years. In 2013, she joined the account management team full-time as SVP of Account Management and since then has been dedicated to building strong client relationships and growing direct mail programs that achieve client’s goals and maximizes net. In 2019 she was named one of AAPC’s 40 under 40, just months before her promotion to President.
Nicole attended Christopher Newport University, where she graduated with a degree in business administration with a concentration in marketing. Her interest in direct marketing extended beyond the classroom and into her extracurricular involvement as an active member of the Direct Marketing Association. Nicole is an avid runner and loves competition. She is a marathoner, completed several tough mudders, and enjoys running a 200 mile relay race with several HSP employees. She resides in Hamilton, VA with her husband and two sons who keep her very busy with their many activities.